Natures Way Foods axes branded salad line
It was unclear if any jobs were threatened by the decision to chop the brand, which “no longer fitted into the strategic direction for the business”, said Sarah Baldock, the firm’s category and innovation director.
“As a business, we will now focus our expertise and resource on our customers’ bagged salad ranges, on driving market and customer growth, as well as expanding the other categories in which we operate,” said Baldock.
‘Expansion of NWF’
“By developing these, and the other exciting development opportunities we have identified, we will ensure the continued successful growth and expansion of NWF for the future.”
Lasting Leaf had been a successful venture for NWF in the competitive own-label dominated market, she added.
