After a development process of 18 months, Quickes Elderflower Cheddar was launched this autumn targeting the premium market with a pre-launch in Harvey Nichols.
Mary Quicke, md at Quickes, says: “We spent a great deal of time in development to ensure we were all happy with the flavour delivery and we are looking forward to seeing our customers’ reaction.”
Elderflower flakes are mixed through the curd during the make so the Cheddar’s body has a flicker of elderflower running through it. The cheese is sold at three to four months, which is young for Quickes Cheddar usually sold at 12 to 24 months. This younger Cheddar is known as a Quickes Buttery.
Quickes believes flavour-added is a growth area for cheese. Tom Chatfield, sales manager at Quickes, says: “This will enable us to extend the Quickes brand into the flavour-added market but very much at the top-end. We are confident that more adventurous consumers will love this.”
Contact: Cheese Cellar