German 'mental energiser' invades UK

- Last updated on GMT

German energy drink launched in the UK

Related tags: Middle east, Germany

Following its success in Germany, the Middle East and Spain, the German energy drink Effect is being launched in the UK by MBG International Premium Brands in partnership with UK healthy drinks manufacturer, Feel Good Drinks.

Containing a mix of taurine and five vitamins, Effect is being marketed as a ‘mental energising’ brand, which has already secured a listing in WHSmith.

“The massive UK energy drink market is continuing to grow quickly, so we’ re delighted to offer our customers Effect, which comes to the UK with its major international presence and a unique positioning as ‘the mental energiser’ ,”​ says Steve Cooper, md of London-based Feel Good Drinks.

Contact: Feel Good Drinks Company

Related topics: Drinks

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