Tom Pickerell has been appointed as new technical director and will be responsible for ensuring Seafish delivers the key objectives outlined in its corporate plan.
These include securing a sustainable and profitable future for the industry, improving safety, responsibility and sourcing, and delivering support across each region of the UK.
The corporate plan, which was announced in May, outlined Seafish’s commitment of over £11.4M to industry projects and initiatives over the next two and a half years.
Greater operational efficiency
The plan is part of Seafish’s bid for greater operational efficiency and transparency through a more open and engaged approach to decision making.
Pickerell joins from Monterey Bay Aquarium in California, where he had been senior scientist since 2011.
Prior to this he has held roles with the Shellfish Association of Great Britain, WWF and the Department for Environment, Food and Rural Affairs.
Seafish has also appointed Rob Bruce to the role of corporate relations director.
Bruce, who has previously worked for Whyte and Mackay and InBev, will protect and promote all aspects of the fishing industry, while educating people about its contribution to the health and well-being of society, economically and nutritionally, as part of his new role.
Dr Paul Williams, ceo of Seafish, said: “Both our new arrivals bring with them invaluable experience and I am confident that they will support our organisation build on the good work which has already been achieved and help us deliver our longer-term objectives, creating lasting results for industry.”