Müller appoints director of cream at new £17M plant

22-Jul-2013 - Last updated on 24-Jul-2013 at 08:21 GMT

Ravenhall said Whitfield's role is key to optimising returns

Related tags Milk

Müller Wiseman Dairies has appointed Sean Whitfield as its new business unit director – cream, ahead of the autumn opening of Britain’s largest butter plant in Market Drayton, Shropshire.

Müller said Whitfield’s primary role would be to ensure that the firm maximises returns from cream and cream derived products, including butter, set to be manufactured at the new £17M plant.

“Müller Wiseman Milk Group farmers are producing more than 90,000t of cream each year and Sean’s role is key to optimising returns from this product in all market conditions,” said Carl Ravenhall, md of Müller Wiseman Dairies.

‘Strong focus’

“Cream is a very important part of our business and in making this appointment and investing in the country’s largest butter making facility we are placing a strong focus in this area,” he added.

Whitfield joins Müller from Adams Foods, part of the Irish Dairy Board (IDB), where he had been sales director since 2010.

Before this he was sales and marketing director at the IDB’s Kerrygold Company for three years.

He started his 13-year-career in the food industry with Scottish meat processor the Grampian Country Food Group.