Bakery fights back after The Apprentice final

By Rod Addy contact

- Last updated on GMT

Related tags: Script async src=, Baking, Alan sugar

Zissman aims to set up a wholesale business supplying bakery products to the baking industry
Zissman aims to set up a wholesale business supplying bakery products to the baking industry
Luisa Zissman has already attracted 16 investors for her bakery venture via crowdfunding web operation Angels Den after losing to rival Leah Totton in The Apprentice final last night (July 17).

In a tweet sent out today via Twitter account @TheLuluLife, Zissman said:

Totton won her business pitch to Lord Alan Sugar for £250,000 to finance the development of a chain of anti-ageing skin treatment clinics in the nail-biting final, dubbed ‘Botox v Bakery’, on BBC1.

Started pitching

Zissman tweeted that she had started pitching for cash via @AngelsDen two days after discovering she had lost her pitch in The Apprentice​ final. Read about her pitch here​.

Immediately after the show was aired, she tweeted:

Zissman runs an online retail business called Dixie’s Cupcakery​, a retail and delivery business which sells into 90 countries, turning over £1.7M and claiming profits of £250,000.

She is seeking money to develop the Bakers Toolkit, a wholesale business which plans to supply high quality baking products to the baking industry for which she has a three-year exit strategy.

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