Low-salt Cheddar is launched in Tesco stores

Joseph Heler launch '30% less salt' Cheddar in Tesco

Related tags Cheddar cheese

Cheshire-based cheese manufacturer Joseph Heler has launched its new Cheddar with 30% less salt in 600 Tesco stores.

Tesco cheese buyer, David Chamberlain, says: "Our team of buyers spend a great deal of time seeking out cutting-edge products for the health- conscious consumer that have never been seen before.

"When we believe in something, we like to give it as much exposure as possible and Heler's Reduced Salt Mild Cheddar is, without doubt, set to make significant changes within the category."

Angela Pasco, head of sales and marketing for Joseph Heler Cheese, says: "We are delighted that the years of hard work and determination in our research and development department have come to fruition. Consumers are now much more aware of their salt intake and are looking for alternative products. This reduced salt cheese has been years in the making, ensuring that we launched what we believe to be a truly revolutionary product."

Heler says it is the first cheese manufacturer to produce a cheese with only 3% fat content.

Contact: Heler

Related topics Dairy Dairy-based ingredients

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