British Poultry Council appoints new chief executive
Large joins the BPC from UK’s Cleaning and Support Services, where he had been chief executive for seven years.
He has previously held roles as the director of external affairs at the Federation of Master Builders and chairman of the Trade Association Forum.
The BPC said it was “a crucial time” for Large to take over when both production and sales of poultry products are on the increase.
‘Vital contribution’
Large said: “I am pleased to join the industry at such an important time. I appreciate that British consumers want affordable, high-quality, nutritious meals. I look forward to working with the industry to raise its profile and ensure that its vital contribution to the British economy is recognised and protected.”
Meanwhile, poultry prices have seen the lowest price increase of 35 different food categories over the last two decades, according to new analysis by the BPC. Prices in the sector rose by half the industry average.
Since April 1993, poultry prices have risen by 30.9%, which marks an average annual increase of only 1.5%. The retail price index, which is one of two measures (along with the consumer price index) used to measure the increase in consumer goods in the UK, saw an 88.5% rise overall.
