Don't fear failure in new markets: ingredients boss

06-May-2013 - Last updated on 17-Aug-2020 at 07:56 GMT

'Don't be afraid to fail' is the advice from Rachel Collins, md David Berryman

Related tags Failure

“Don’t be afraid to fail” – that should be the mantra for struggling food firms who are trying to expand their offerings and exploit new markets.

That’s the view of fruit beverage and ingredient supplier David Berryman md Rachel Collins.

And as our exclusive podcast reveals – she should know.

Listen to find out how the business was badly affected by the global economic downturn in 2008 when it largely focused on supplying juices, and how it has drastically expanded its fruit ingredient offerings to tap into new markets.

Reaping rewards

Collins also discusses how the firm had a couple of failures before deciding to focus on ingredients and assesses the technical and staffing implications that brought.

The change in strategy at David Berryman is now reaping its rewards with the company supplying a host of dessert, ice cream and yogurt manufacturers.

“Customers want to try a product today and launch tomorrow,” she said.

Don’t miss June’s edition of our sister title Food Manufacture magazine for a full interview with Collins.