Bread mix sows the seeds of health

- Last updated on GMT

Chia seeds bread mix to hit UK market

Related tags: Nutrition

German baking ingredients manufacturer Ireks has launched a new bread mix for the UK bakery trade that contains the increasingly popular chia seeds.

Ireks Chia Bread Mix is a 50% mix that promises a rich dark taste and additional health benefits, thanks to the inclusion of chia seeds.

Popular in America and Australia, chia has been hailed as the 'Latin American superfood', thanks to its strong nutritional profile. High in omega-3, protein, fibre, antioxidants, B vitamins and calcium, the seeds have been claimed to help with weight loss, diabetes, heart disease, bone health and digestive disorders.

Ireks says advocates and athletes have referred to chia as 'the running food', 'a miracle' and 'the ultimate super food'.

"Customers are genuinely interested in new ideas and innovation as well as in recipes and products for a healthier lifestyle,"​ says Maurice van Tongeren, Ireks' head of international sales.

"There aren't many products using chia seeds in the UK market currently, but it really is an amazing ingredient and, above all, tasty too,"​ says Lee Pugh, Ireks UK sales manager.

Contact: Ireks

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