That’s the view of Richard Clothier, md of Somerset cheddar producer Wyke Farms – and he should know.
Last year the family firm boss was involved in a bitter business break-up with supermarket giant Morrisons’ over the retailer’s decision to delist his products from its stores.
David versus Goliath
In addition to sharing his views on the new Groceries Code Adjudicator, in this video for FoodManufacture.co.uk, Clothier also explains why he would like the voluntary code between dairy producers and famers to be extended to include retailers.
Watch the video to discover why Clothier thinks smaller firms like his should be treated differently to the likes of large PLCs such as Dairy Crest, and how the firm has been able to harness the social media support it garnered in the wake of its David versus Goliath dispute with Morrisons to help maintain double-digit growth.