Environmental Initiative of the Year

- Last updated on GMT

Roman Manthey and Matthew Swindall receives the award from Elaine Marshall, executive director of William Reed Business Media, and TV chef Simon Rimmer
Roman Manthey and Matthew Swindall receives the award from Elaine Marshall, executive director of William Reed Business Media, and TV chef Simon Rimmer

Related tags: Coca-cola enterprises, Polyethylene terephthalate

Winner: Coca-Cola Enterprises

Coca-Cola Enterprises has truly lived its green credentials, investing in polyethylene terephthalate plastic recycling facilities and working with young people on the ground at music festivals and at this year's Olympics to raise levels of plastic bottle recycling.

"I was blown away by their entry,"​ said one judge, who summed up the views of the whole panel. "I know they are a big company, but they are thinking so far out of the box. They have really grasped the fact that we have to change consumer behaviour."

Shortlisted: Coca-Cola Enterprises, Kelly's of Cornwall, Premier Foods, United Biscuits and Young's Seafood

Roman Manthey, Coca-Cola Enterprises, group operations director shared his thoughts on winning the award with FoodManufacture.co.uk in an exclusive video.