Clarke scoops ice cream marketing role at Unilever

09-Nov-2012 - Last updated on 15-Mar-2017 at 21:49 GMT

Related tags United kingdom Unilever

Noel Clarke has joined Unilever UK and Ireland as its new brand-building director – ice cream, following former director Pete Harbour’s move to Unilever USA.

Clarke will undertake the marketing of Unilever’s out-of-home and in-home ice cream brands, including Ben & Jerry’s, Magnum and Walls’ (UK) and Hughes Brothers (Ireland).

He joins Unilever from Britvic UK where he was head of marketing for carbonated drinks including Pepsi, 7Up and Tango for two-and-a-half-years, before which he led the marketing on Fruitshoot.

“Dream role”

Clarke has spent his career in the industry, including stints at Fosters in Australia as well as Nestlé and Weetabix in the UK.

Commenting on his new role, Clarke said: “I am really excited about the opportunity of working on the Unilever ice cream portfolio; it’s a very dynamic category with tremendous potential to accelerate the growth in the UK and Ireland.

“When you add to that Unilever’s stable of world famous ice cream brands, it makes it a dream role for any marketer.”