Portion-controlled snacks cross categories

Related tags Nutrition Kerry foods

A new portion-controlled snack brand has been launched across categories in the UK.

All products have been pre-portioned to simple, whole numbers of calories such as 100 or 200 calorie servings.

Concept creator, Jo Beach, explains: "Often, to make a 'healthy' product, the fat will be reduced with salt added to compensate. Tasty Little Numbers doesn't do this its healthy USP is its convenient, built-in portion-control.

"In a recent study, 57% of over 5,000 adults surveyed indicated that they aspire to eat smaller portions in the coming year and 43% of consumers seek the least calorific item in the supermarket, so our research, validated by independent studies, tells us that our timing is right as it ticks both boxes. Our ultimate goal is to produce convenient, smaller portions of the foods we love to eat, with great taste."

Tasty Little Numbers has gained national retail listings in over 500 One Stop stores, Amazon.co.uk, national foodservice wholesalers and a number of contract caterers. A ready-meal range has been developed by Kerry Foods and is to be retailed under licence.

Contact: Tasty Little Numbers

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