Fresh approach to promotions

- Last updated on GMT

Related tags: Marketing, Promotion

A fresh approach to a 'try me free' promotion is now offering an extra tasty treat for shoppers.

Denny Bros has been working in partnership with specialist in unique-code marketing Hive on a promotion for the Saucy Fish Co, which encourages consumers to try a new fresh fish idea for free.

Hive chose 'fix-a-form' as the promotional mechanism for delivering the 'Try me Free! Claim £5 Back' offer running on packs of fresh tuna with sweet soy and chilli sauce. The 50mm, four-page leaflet label includes a unique random code which allows purchasers to claim 500 points to go towards one of three treats. Over 24,000 'fix-a-forms' were printed for the promotion on fish and sauce combinations.

"The promotion uses a strong alternative to a traditional discount at the till,"​ said Hive's Keran Turakhia. "Discounting can be an effective sales driver, however, coupled with devaluing the product, it is commercially expensive as the brand has to pay to give everyone a discount when the majority of consumers would be prepared to pay the full price."

Contact: Denny Bros

Related topics: Meat, poultry & seafood

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