Levi Roots: how to be a food entrepreneur

10-Apr-2012 - Last updated on 17-Aug-2020 at 07:56 GMT

Passion and planning ability are Levi Roots' two key ingredients for launching a career as a food entrepreneur

Passion and planning ability are the two key qualities for launching a career as a successful food entrepreneur, according to Caribbean food guru Levi Roots.

In this exclusive podcast, Roots told FoodManufacture.co.uk that passion for a food product, which had a unique sales point, was the start of the journey.

But planning was also essential to help focus that passion on a sound business plan likely to deliver commercial success.

Along the way, it was important to win the backing of local communities - before the support of supermarket buyers, he said at the trade event Foodex 2012 at the NEC, Birmingham last month.

Dragon's Den

After winning £50,000 worth of backing from the BBC TV programme Dragon's Den five years ago, Roots has built a successful food range founded on his Reggae Reggae Sauce brand.

To read Root's top tips on building a successful food brand, delivered at Foodex, click here.

To watch FoodManufacture.co.uk's video interview with agriculture minister Jim Paice about food and drink firms' export achievements click here.

1 comment

Pizza pick&mix

Posted by William smith, 18 July 2017 - 17:49 GMT

Nowadays you have to order pizza from your local takeaway to make your own pizza to the desired taste but the supermarkets could sell the based bread with a choice of normal tomatoes or spicy ect so you have a pizza to eat already with the sauce coming in a tub a choice of cheese in a packet for £1.30 for 9" or £150 for 12" after that every veg i.e. onions, peppers,mushrooms,sweetcorn,pineapple,for 50p in a packet each veg product then meat products £1.25 for chicken, salaami, lamb, beef,then share it to the family the way that would prefer them to make it to there choice

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