Levi Roots: how to be a food entrepreneur

By Mike Stones

- Last updated on GMT

Passion and planning ability are the two key qualities for launching a career as a successful food entrepreneur, according to Caribbean food guru Levi Roots.

In this exclusive podcast, Roots told FoodManufacture.co.uk that passion for a food product, which had a unique sales point, was the start of the journey.

But planning was also essential to help focus that passion on a sound business plan likely to deliver commercial success.

Along the way, it was important to win the backing of local communities - before the support of supermarket buyers, he said at the trade event Foodex 2012 at the NEC, Birmingham last month.

Dragon's Den

After winning £50,000 worth of backing from the BBC TV programme Dragon's Den​ five years ago, Roots has built a successful food range founded on his Reggae Reggae Sauce brand.

To read Root's top tips on building a successful food brand, delivered at Foodex, click here.

To watch FoodManufacture.co.uk's video interview with agriculture minister Jim Paice about food and drink firms' export achievements click here​.

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1 comment

Pizza pick&mix

Posted by William smith,

Nowadays you have to order pizza from your local takeaway to make your own pizza to the desired taste but the supermarkets could sell the based bread with a choice of normal tomatoes or spicy ect so you have a pizza to eat already with the sauce coming in a tub a choice of cheese in a packet for £1.30 for 9" or £150 for 12" after that every veg i.e. onions, peppers,mushrooms,sweetcorn,pineapple,for 50p in a packet each veg product then meat products £1.25 for chicken, salaami, lamb, beef,then share it to the family the way that would prefer them to make it to there choice

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