From this month, 100 shops per week will gain WiFi access – with the final store fitted by the end of summer. By then, Greggs will have more WiFi-enabled outlets on Britain's high streets that any other brand, claimed the firm.
Graeme Nash, the firm’s head of customer and marketing, said: “We are constantly looking at ways of giving our customers a fantastic experience when shopping at Greggs. We have a number of outlets now with seating and our cafes and new coffee shops, Greggs Moment, are all ideal locations where our customers can benefit from free WiFi.”
Vince Russell, md at The Cloud, said: “Greggs might not be the kind of brand you immediately associate with WiFi, but this deal shows how mainstream this technology has become.
“It's no longer the preserve of hotels or train stations where businessmen log on to check their emails – it's used by all sorts of people for everyday reasons like updating their Facebook, Twitter or Foursquare accounts when they're on the go.”
Greggs serves 6M customers each week.