In this podcast, md James Arnold explained to Rod Addy how the firm, which is based in Sleaford, Lincolnshire, had to constantly refine its strategy to keep growing despite international market pressures. These range from changing seasons and the effect of bad weather conditions in different countries to currency fluctuations and see-sawing raw material prices.
Much depended on establishing back-up options, said Arnold. That included developing multiple sources for product lines, so that if problems emerge in one area, other suppliers can compensate.
The enormity of the challenge and the necessity of devising a robust strategy to cope was highlighted by the fact that Sleaford Quality Foods sourced products from 47 different countries.
For more detail on the firm and its factory, don’t miss the March issue of our sister titleFood Manufacturemagazine. To order your copy call 08700 652 6512.