A more consistent way to see red

- Last updated on GMT

Related tags: Red, Yoghurt, Chr hansen

Red Strawberry Fragaria is the newest natural colour to be launched by Chr Hansen. Designed for fermented milk and fruit preparations, it offers a more cost-effective and consistent way to colour yogurt with a lower concentration of the colour that is needed in the manufacturing process.

As well as being water soluble, Chr Hansen says the product's process stability qualities enable a 10 to 20% decrease in pigment concentration and provide more enhanced colour consistency compared with standard carmine.

This makes it possible for manufacturers to produce yogurt with minimal colour variation, while, at the same, time lowering colour dosage, shipping volumes and the amount of storage space needed.

Chr Hansen claims the product will prove popular with manufacturers because of its user-friendliness (it can be added directly to a food product while stirring) and its "excellent stability through shelf-life".

"Not only is the quality improvement indisputable; the lower dosage also involves a number of other benefits, such as fewer volumes shipped and less storage space,"​ said Luc Ganivet, business development director, dairy and fruit preparations, Chr Hansen.

Related topics: NPD, Flavours and colours

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