Could Heinz' new soup in a tube catch on?
The soups come in a plastic sachet that resembles a tube of toothpaste, and could ultimately replace both cans and instant powders within Heinz's range, according to The Mail.
The 70g product (which costs 59p) is in a puree form, which makes a mugful of soup when hot water is added. Flavours include cream of tomato, minestrone, Mediterranean vegetable and tomato with basil.
Heinz spokesman Matthew Cullum said: "The tubes can easily be popped into a handbag, briefcase or pocket to be enjoyed as a convenient lunch or snack".
He added: "We’re confident that consumers will not only love the thick, velvety texture and delicious flavours but also the fact that because it’s a puree, not a powder, it gives you one of your five-a-day."
