Could Heinz' new soup in a tube catch on?

By Ben Bouckley

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Could Heinz' new soup in a tube catch on?
Heinz is launching a new range of 'squeeze and stir' soups, as the company bids to tackle the rising price of commodities such as metal.

The soups come in a plastic sachet that resembles a tube of toothpaste, and could ultimately replace both cans and instant powders within Heinz's range, according to The Mail.

The 70g product (which costs 59p) is in a puree form, which makes a mugful of soup when hot water is added. Flavours include cream of tomato, minestrone, Mediterranean vegetable and tomato with basil.

Heinz spokesman Matthew Cullum said: "The tubes can easily be popped into a handbag, briefcase or pocket to be enjoyed as a convenient lunch or snack".

He added: "We’re confident that consumers will not only love the thick, velvety texture and delicious flavours but also the fact that because it’s a puree, not a powder, it gives you one of your five-a-day."

Related topics: NPD, Ambient foods

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2 comments

Disgusted with idea

Posted by Lynn Bell,

As a recycling officer I find that unless these tubes are recycable they will create more waste going to our overflowing and decreasing landfill sites. I thought manufacturers were supposed to be producing better packaging for the environment. Metal may be an expensive commodity to them but you can recycle it again and again.

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soup in a tube

Posted by david buckley,

I would expect that the 70g tube would need to be diluted to give the equivalent of the 400g tin? In which case theyhave saved not just on the price of metal but also the packaging and transpotation of something already in every household, water.

'The proof of the pudding' as they say. But as a regular powdered and occasional tinned soup buyer, I am all for it.

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