Could Heinz' new soup in a tube catch on?

By Ben Bouckley

- Last updated on GMT

Could Heinz' new soup in a tube catch on?
Heinz is launching a new range of 'squeeze and stir' soups, as the company bids to tackle the rising price of commodities such as metal.

The soups come in a plastic sachet that resembles a tube of toothpaste, and could ultimately replace both cans and instant powders within Heinz's range, according to The Mail.

The 70g product (which costs 59p) is in a puree form, which makes a mugful of soup when hot water is added. Flavours include cream of tomato, minestrone, Mediterranean vegetable and tomato with basil.

Heinz spokesman Matthew Cullum said: "The tubes can easily be popped into a handbag, briefcase or pocket to be enjoyed as a convenient lunch or snack".

He added: "We’re confident that consumers will not only love the thick, velvety texture and delicious flavours but also the fact that because it’s a puree, not a powder, it gives you one of your five-a-day."

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