Synergy to launch cheaper alternative to coconut milk

By Lorraine Mullaney

- Last updated on GMT

Related tags: Flavor

Synergy to launch cheaper alternative to coconut milk
The rising price of coconut milk prompted savoury ingredients supplier Synergy to work with ready meal manufacturers to develop a cheaper alternative. As a result, the firm is set to launch a new product this month: a coconut milk flavoured powder called Coconut Booster.

Through a process of analysing the compounds that characterise coconut, Synergy's research and development team devised a natural solution.

"We started from scratch,"​ said Synergy's innovations director, Ian Butler. "We identified the key aroma molecules of the coconut milk. We spent a lot of the time tailor-making the flavour. It wasn't hard to get our product to taste the same. All our innovation teams are linked so because of this enhanced communication everyone knew what we had to create. We just had to get the profile close."

The development process was fast. Synergy says it developed the product in just three months. "Development times are getting shorter,"​ said Butler. "We saw there was a key need for this product so we dedicated a lot of resource to it."

Synergy has been expanding its innovation activities. Over the last 18 months the firm has increased the headcount of its research and development team by 20%. Last year it created a new analytical research function in the UK to develop its product portfolio. It has invested in preparation techniques that capture compounds. With this insight into which compounds characterise certain foods, it is developing new flavour formulations, such as Coconut Booster.

This particular project was cost-driven but the firm's portfolio is heavily orientated towards developing natural flavourings.

Synergy's customer marketing manager Donna Rose said: "We believe we can offer a cost-effective solution to help our clients control their costs. We listened to our customers and looked at the needs of the market and came up with a solution."

Related topics: NPD, Drinks

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1 comment

Flavour will not equate/compensate for differences in fatty acid quality

Posted by Kathleen Swan,

This is a poor idea from the consumer standpoint. The fatty acids of coconut are medium-chain and are great for immunity. A cheap substitute may taste the same, but will it have the same nutritional benefits? Hmm...

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