Charity partnership deal to boost launch of coconut water drink

- Last updated on GMT

Related tags: Coconut water, Fruit, Coconut

Charity partnership deal to boost launch of coconut water drink
Soft drinks manufacturer Iconiq Drinks has unveiled its latest product launch: Icoco – a healthy, natural, coconut water combined with fruit juices.

The trio of Cherry Vanilla, Pineapple and Minted Apple drinks come in 250ml tetrapaks and are "100% natural from source, contain naturally occurring electrolytes, are high in vitamin C and fat free"​.

To mark the launch of Icoco a charity partnership with COCO children's charity has been announced and 2p from every drink sold will be donated to the organisation.

The Icoco founder and ambassador is former Olympic athlete Steve Cram and the charity works with local communities in Africa to improve the lives of children living in poverty.

David Smith, Iconiq sales and marketing director said: "The fast growing Iconiq Drinks portfolio features fabulous ranges of juices, milkshakes for kids lunchboxes, 'on the go' fruit smoothies and now natural coconut water for young adults wanting healthy, natural, tasty, refreshment. The increasing consumer awareness of the benefits of coconut water, extensive market research into emerging trends and an ambition to fuel growth of the next new power category has led to the development of the Icoco brand."

Icoco will be available in leading independent retailers nationally.

Related topics: NPD, Drinks

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