Skoda car cake company driven into administration

By Ben Bouckley

- Last updated on GMT

Related tags: Baking

Skoda car cake company driven into administration
The Cake Bake Company has entered administration after the Kent-based firm encountered severe financial difficulties, has learnt.

The Kent firm has a turnover of around £900,000 and employs around eight people. It is best-known for producing the car cake that featured in an iconic Skoda car advertisement.

Skoda’s 60-second commercial for its 2007 Fabia model – which features bankers, home economists and model makers creating an edible version of the car – reportedly cost the automotive manufacturer around £500,000 and took 10 days to make.

Shot at Shepperton Studios in Surrey, the car sported a marzipan engine and a chassis built from sponge. Rice Krispies were used to make moulded bodywork parts, while glacier mints were used for headlight covers and brake lights were made using red jelly.

Speaking to interested parties

A nationwide manufacturer and supplier of baked goods, The Cake Bake Company also supplies supermarkets and independents across the UK.

However, insolvency practitioner SFP said it was appointed as administrator on June 21, and said that cash flow difficulties and a “recent technical issue”​ (that remains undefined) had led to the temporary stoppage of production.

SFP Group Partner Simon Plant said: “The margins are tighter than ever in the food industry, so a businesses survival can be severely impacted by unforeseen financial problems, as was the case for The Cake Bake Company.”

He added: “We have been speaking to various interested parties and so far, the response has been encouraging. As a result, we anticipate that we will source a buyer in the near future.”

As of today (June 30) The Cake Bake Company’s website is not active and no-one answered the phone when contacted the firm for comment.

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