Nutritional labels spice up sales

- Last updated on GMT

Related tags: New product development

Chilli Jam Man has boosted sales by including specific nutritional breakdowns on all its labels with the help of advice from food group Deliciously Yorkshire.

"I knew that to take the brand to the next level this was something I needed to address,"​ said Chilli Jam Man owner, Simon Barrett. "The results have been amazing and almost immediate with record-breaking sales."

Deb Neeson, new product development account manager at Deliciously Yorkshire, said: "There's no supermarket tomato purée or chilli paste present and we were really keen to ensure this was reflected in the labelling."

The small business has enjoyed much success through collaboration in its first year of operation most recently teaming up with Robinsons Pork Butchers to produce a Chilli Jam pork pie.

Also in the pipeline is a collaboration with fellow Deliciously Yorkshire member, Adam Palmer of Yorkshire Cold Press Rapeseed oil to make a chilli mayonnaise, to be named and trademarked Chilli Jamonnaise.

Barrett is optimistic about the future. "The next step is to grow the business even further with plans for new premises and tripling the workforce."

Related topics: NPD, Ambient foods

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