‘Gluten-free haddock and chips to go, please’

By Frederick Dawson

- Last updated on GMT

Related tags: Fish and chips

Demand for gluten-free fish batter is increasing as more fish and chip shops recognise the growing 'free-from' market, according to a supplier of the product.

Glu-2-Go, which supplies gluten-free batters to foodservice outlets has seen big increases in sales since its launch in 2004. "There has been a change of attitude," said Glu-2-Go's Susan Ord. "When we first started, it wasn't a market. People didn't know what we were on about. But food intolerances are growing and things have changed."

President of the National Federation of Fish Friers, Bill Crook said: "I think gluten-free fish batter is growing substantially in popularity. Quite a number of shops are now doing it."

But, although the batter is easy to prepare, gluten-free fish and chips cannot be fried in the same oil as regular fish and chips for fear of cross-contamination, said Crook.

Last year Young's launched a gluten-free fish finger, which is on sale in Asda and Morrisons.

UK gluten- and wheat-free product sales rose by nearly 20% over the past year.

Related topics: NPD

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