Sales surge 22% at vegetable crisp maker glennans

By Elaine Watson

- Last updated on GMT

Related tags: Potato

Sales surge 22% at vegetable crisp maker glennans
Vegetable crisp manufacturer glennans has seen sales surge by 22% over the past 12 months driven by strong demand for own-label crisps.

The Staffordshire-based firm is also forecasting double-digit growth of 15% for the next financial year, brand manager Richard Thompson told FoodManufacture.co.uk.

“Own-label has really grown over the last year but we are also pursuing opportunities to take the glennans brand into retail over the next 12 months.

"We've already got listings for 20g bags in Waitrose and 100g bags in Makro and Tesco​ [for glennans-branded products], but we are about to launch a new branded range of 27g, 40g and 100g bags at the end of the month so we will have something new to take to the retail market."

£3.5m custom built factory

The family-owned firm, which moved into a new £3.5m custom-built factory on the edge of the town of Uttoxeter in 2005, produces own-label vegetable crisps for a variety of retailers, plus glennans-branded crisps for Tesco, Makro, Waitrose, airlines, trains, cruise ships and the export market.

It also supplies 600g tubs of crisps for the catering sector​ and co-manufactures some products for other food manufacturers.

The factory, which has four fryers but room for six, is capable of producing flat and crinkle cut crisps, chip sticks and ribbons using parsnip, sweet potato, carrot, beetroot and plantain, in pack sizes from 15g to 300g, he said.

"Unlike some other companies that make potato crisps and have branched out into vegetable crisps, our factory has been developed specifically for vegetable crisps."

Formerly known as Better Tasting Snack Foods, the firm changed its name to glennans Ltd in 2006. It employs 76 staff.

Related topics: NPD, Ambient foods

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