Rice Krispies: soon with 30% less salt

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Related tags: Rice krispies, Kellogg company, Nutrition, Kellogg

Kellogg has pledged to cut the salt in some of its products by 30%, including Rice Krispies and Kellogg's Corn Flakes.The company claims the move...

Kellogg has pledged to cut the salt in some of its products by 30%, including Rice Krispies and Kellogg's Corn Flakes.

The company claims the move would decrease Britain's annual salt intake by approximately 300t. Other brands that will see the same level of salt reduction will include Crunchy Nut, Frosties, Coco Pops and Rice Krispies Squares.

"For the past 12 years we've been listening to our shoppers and taken down the amount of salt in our food. We've been doing this slowly so we take people's palates with us and so they don't notice any difference in taste. Since 1998 we've taken over 45% of salt out of our cereals," said the firm's head of nutrition Alyson Greenhalgh-Ball.

After the reductions are complete the company's most popular cereals will no longer be classed as 'red' (high) for salt using the Food Standard's Agency's traffic light food labelling scheme, she added. Salt replacers are not being used. For Rice Krispies-based foods, the salt has been replaced by rice and for Corn Flakes-based foods, more corn has been added, and nothing else, according to Kellogg.

Related topics: NPD

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