Rachel's new man to lead mainstream drive
Jonathan Hill has been named as the new category manager for premium organic dairy brand, Rachel’s. Hill, who formerly held a similar position for chilled yogurts and desserts (CYD) at Onken, has been given the task of increasing Rachel’s presence in this category, moving the company from being a niche supplier to mainstream.
Hill said: “From my time working in the CYD category, it is clear that Rachel’s has got what it takes to become a really big player − the potential of the brand is second to none. Rachel’s has seen phenomenal growth year-on-year, which I feel is only set to continue and I am excited to be a part of this.”
Hill started out his career at Nestlé before moving to Jacob’s and most recently Onken.
