American-style cheese is cream of the icing crop

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Related tags: Flavor, Marketing

BakeMark UK has launched its new Caravan Brill Overwrap Cream Cheese Icing - a product that combines all the merits of Caravan Brill's successful...

BakeMark UK has launched its new Caravan Brill Overwrap Cream Cheese Icing - a product that combines all the merits of Caravan Brill's successful Cream Cheese icing with the over-wrapped stability of its Caravan Brill Wrap Ice.

The American-style Cream Cheese Icing is non-stick when over-wrapped, but has the softness and creamy taste of traditional icing, due to the 10% real cream cheese content.

The luxury taste and ambient stability make it suitable for pre-wrapped sweet treats. It has a soft-eating, yet smear-free appearance up to the end of its shelf life.

Made with natural colours and flavours, the Cream Cheese icing has no added preservatives or hydrogenated fats. Apply straight from the pack and allow to firm for 20 minutes before wrapping.

Lisa Smith, marketing manager at BakeMark UK, says: "This unique product is a perfect blend of two of the leading products from the BakeMark Caravan Brill stable.

"Its flavour is not compromised by its stability and non-stick consistency, so it provides bakers with a product that will work for them and their consumers. It's a product that has been missing from the market up until now."

Contact: Bakemark UK; Tel: 0800 783 4697

Related topics: Bakery, Processing equipment

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