Feeding your face is big business, with more than 500 new beauty foods and drinks launched globally between January 2004 and September 2006, and double digit compound annual growth in oral beauty supplements since 2000.
Packed with vitamins, Co-enzyme Q10, hyaluronic acid, ceramide, collagen and a host of botanicals, cosmeceuticals are taking centre stage at Vitafoods, which also features a special session on the claims surrounding these products on day two of the conference (May 9).
One exhibitor keen to get a slice of the action is Fenchem, which is showcasing a wide range of branded ingredients including HyaMax (sodium hyaluronate); Nutra-Red (lycopene); LuMarin (lutein from marigold flowers) and Grapurit (grape seed extract).
Hyamax acts as a space filler in the dermal layers between skin cells and helps boost skin elasticity, especially on the face and lips, claims the company. Nutra-Red and LuMarin are antioxidants and protect skin from sun damage, while Grapurit may help increase skin hydration and protect skin from free-radical mediated inflammation.
Other companies hoping to increase their presence in the beauty from within market include Solbar, which will be offering soy isoflavones with high levels of genistein and daidzein for improving skin elasticity; Plantextrakt, which will be promoting its eQ concept containing tea and herbal extracts; and LycoRed, which is launching AlphaBeads. These gelatine-free beadlet formulations of alpha and beta-carotene are vegetarian and allergen-free, and join LycoRed's line of all natural carotenoids. Powerful antioxidants, alpha and beta-carotene are converted into vitamin A to help maintain healthy skin, bones and vision.
Eye spy an opportunity
Cognis will use the show to highlight its Xangold natural lutein esters from marigolds, which it is promoting on an eye health platform. Cognis global head of research and development, Dr Ralf Zink says: "The importance of looking after your eyes is harder to communicate than something like heart health as there aren't clear biomarkers like cholesterol that consumers can understand. However, age related macular degeneration is becoming an increasing problem as the population continues to age."
Also keen to address this market is Algatechnologies, which is showcasing its vegetarian AstaPure beadlets, which contain a gelatine-free astaxanthin solution claiming to promote eye health, protect the skin against UV radiation, boost the immune system and improve muscle strength and endurance.