Mars plans ahead for chocolate drink growth
As Mars Drinks prepares for the launch of its Moment du Chocolat microwave beverage, its contract packer, Mailway Packaging Solutions, is already...
As Mars Drinks prepares for the launch of its Moment du Chocolat microwave beverage, its contract packer, Mailway Packaging Solutions, is already planning for larger volumes.
With a national launch in Tesco this month, Mars will be monitoring sales carefully. Mars and Mailway are looking at contingency plans for annual volumes above 3M units. "We've put forward a proposal to go to a fully automatic line," says Mailway sales director Stewart Clough.
The ready-to-microwave milk-based chocolate drink is packed in a pre-sealed dairy pot. This in turn is glued inside a paper cup, with an overcap and cartonboard sleeve. Filling of the pot is carried out in Europe. The pack won two Starpack awards earlier this year.
