The Firm: Carlsberg UK

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Related tags: Beer

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In a nutshell:​ The UK’s fourth largest brewer of lager and ale, employing 2,500 people. Turnover of £35.9m and profit of £3.4m.

History:​ Carlsberg UK can trace its history back to the 19th Century when J C Jacobsen and Joshua Tetley first started brewing. J C Jacobsen founded his first brewery on a hill in the village of Valby near Copenhagen and called it Carlsberg after Carl, his five year old son, and the Danish word for hill - berg. His new beer was an instant success and Carlsberg is brewed on the same site to this day.Carlsberg UK (formerly Carlsberg-Tetley Brewing) was formed in 1993 as a joint venture between Allied Lyons and Carlsberg A/S. Then in 1997 Carlsberg A/S took complete control of Carlsberg-Tetley, changing its name in 2004 to Carlsberg UK. Carlsberg Breweries is now the fifth largest brewing group in the world

Brands you’d recognise:​ Carlsberg, Carlsberg Export and Special Brew, Skol, Holsten Pils, Holsten Pils Export and Alcohol Free, and Duckstein. Its portfolio also includes the Tetley’s Ale range

The strategy:​ The Carlsberg philosophy is based on the “Golden Words” of its founders to strive for perfection. The company aims to be "simply the best (not necessarily the biggest) in brands, services, people and costs". Not forgetting, of course, that famous line: “Probably the best lager (or in this case beer company) in the world.” Teamwork and training are also high on the agenda

Where you’d work:​ Headquarters and one of the breweries are in Northampton, with another brewery in Leeds. The customer services centre and distribution depot are based in Birmingham and the Scottish headquarters are in Musselburgh, Edinburgh

Do say at interview:​ I’m probably going to be the best employee you’ve ever had

Don’t say at interview:​ I’m a recovering alcoholic

Contact:​ 01604 668866

Related topics: People & Skills

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