Dawn Foods boosts sales team

Dawn Foods has bolstered its UK and European sales team with two new additions. Mikael Paul​ joins as national sales manager for France, and Dave Roberts​ joins as national account manager, responsible for McDonald's, Debenhams, Brakes and Costco.

Their recruitment of is part of a strategic move by Dawn to further develop its customer base in the UK and throughout Europe.

Mikael Paul was previously with French bakery manufacturer VMI Cie, where he was responsible for direct sales of customized mixing solutions in France, the US, central Europe, southern Europe, the Middle East and Asia.

In his new position, he will be responsible for managing and growing Dawn Foods’ French customer base, negotiating new contracts and communicating the company’s development strategy to the French market.

Dave Roberts joins Dawn Foods from Anthony Alan Foods, where he was general sales manager for the Weight Watchers range of cakes and bakery products.