Discovery strikes Swedish export deal
Tex-mex specialist Discovery Foods has boosted its presence in the Scandinavian market with a £2m contract to supply sauces, tortillas, tortilla chips and related products to two of Sweden’s leading supermarkets.
The contract win comes three years after the company first moved into the region with an export deal to Denmark in 2003.
Many of the products will be supplied by the company’s manufacturing arm Sonora, which is expected to open a third factory in the coming weeks to meet soaring demand.
The Swedish deal is the latest in a series of new contract wins for Bucks-based Discovery, which has recently struck export deals in Brunei, Singapore, Sierra Leone, Athens, Marbella and New Zealand, said joint md James Beaton. “You might think that Scandinavian countries are the polar opposite of somewhere like Mexico, but Mexican food is hugely popular there, much more so than here in the UK.
“The taco, for example, is very much a traditional once-a-week family meal.”
Established in 1995, Sonora is a £22m company employing 250 staff at two factories on the Drayton Fields industrial estate in Daventry producing more than 6m tortillas and 40t of tortilla chips a week, plus chapattis, wraps and meal kits.
