Make it mini

After the Christmas festivities, many consumers looking to lose a few pounds will be struggling to swap canapés for carrot sticks. Savoury snack producer, Pepsico promises that its new Snack-a-Jacks Mini Bagels and Mini Breadsticks will make "being good feel naughty", because the products are low in fat, without compromising on taste.

The snacks have less than 10% fat and Pepsico claims that: "The contemporary and impactful packaging also provides added 'handbag appeal' and is unmistakably upbeat and cheeky."

Pepsico's marketing director Karen Goffe says: "We saw a strong opportunity to drive penetration and gain loyalty within the low fat snacks category by expanding the Snack-a-Jacks portfolio and offering consumers an alternative to rice cakes. Mini Bagels and Breadsticks are exciting new product formats that really hit the mark in terms of delivering on taste and fun, whilst still being low in fat."

Global brand design agency Vibrandt has created the branding and brand architecture. Simon Gore, joint md at the company says: "Our brand packaging positions the range as a popular, accessible choice that is not too worthy or serious. The design helps position the Mini Bagels and Breadsticks as tasty and enjoyable snacks in their own right, not 'just' low fat replacement products. Snackers get all the enjoyment and satisfaction with none of the guilt."