Worth the weight

Heinz Weight Watchers is launching a series of new additions to its diet food range, including a low calorie, indulgent soup, malt loaf and ready-to-cook meals.

The soup pouches are available in four flavours: tomato and basil, carrot and coriander, asparagus with mushroom and Thai chicken, each with a value of two Weight Watchers points.

“Health is one of the most important factors for today’s consumers, and their buying behaviour continues to reflect this,” says Jessica Woreley, soup brand manager. “We were keen to provide dieters with a premium product within the diet soup category that was not only healthy, but also rich, thick and indulgent.”

The company is also predicting big sales for the latest addition to its healthy cakes range - a ready sliced malt loaf, produced under licence by Anthony Alan Foods.

The 300g pack contains 13 slices of malt loaf, each with a fat content of 0.4g (of which 0.1g is saturated), 68 calories and a points value of one.

Also under licence, Weight Watchers has brought to market a range of ready-to-cook chilled dishes, designed to cook in the oven or pan.The range includes chicken and chickpea dahl curry, chicken with cheese and bacon, chicken with tomato, and mixed peppers and pork medallions with dijon mustard sauce.

Products are available in either 320g or 350g packs. Initially they will be based around familiar and popular British and international dishes to encourage sales.