Mega omega makes a stand

- Last updated on GMT

Related tags: Omega-3 fatty acids, Nutrition

Sarah Britton observes how food and drink manufacturers have incorporated omega-3 fatty acids into their products to promote heart health on a global scale

O my goodness

O! is Sudowia of Poland's contribution to the omega-3 craze. This semi-skimmed milk product boasts unsaturated fats, vitamins A, C and E, and omega-3 fortification.

The milk is available in a 250ml carton and the manufacturer claims that it can provide consumers with their daily dose of nutrients.

Sudowia has also concentrated on raising consumer awareness to the benefits of omega-3 through its packaging. Images of fish swimming across the front of the pack show consumers that the product is enriched with refined fish, while the heart emblem illustrates that the milk is positioned for heart health.

Malaysian persuasion

Acticol, a complex blend of plant sterols and omega-3 and 6 fatty acids is the magic ingredient in Nestlé's Omega Plus powdered milk.

Targeted at Malaysian adults, the milk is high in calcium and has 60% less fat than standard full cream milk. This functional drink also contains a host of vitamins and minerals and a low erucic rapeseed oil.

Nestlé claims that two glasses a day will have a cholesterol lowering effect.

An acticol formulated powdered milk is also available under the Nesvita brand in the Phillippines.

Brain food for baby

Indonesian tots are set to benefit from Gizindo Primanusantara's Promina baby food.

These sachets of rice with chicken and corn meals, known as Nasi Tam, have a porridge consistency, which the firm claims helps children of 12 months and over to learn to bite and chew. While the product's prebio system encourages a healthy digestive system, a cocktail of vitamins, minerals, omega-3 and 6 and lecithin claims to help brain development.

Happy meal has orange appeal

Heart and vein benefits are provided by Yagua Every Day Low Calorie Happy Heart Balls, claims the Netherlands-based manufacturer Goodlife.

These mini orange balls fortified with soy isoflavones and omega-3 fatty acids are coated in chocolate, but at only 94 calories, Goodlife encourages consumers to indulge, without feeling guilty. The balls come in a transparent plastic pot wrapped in a board sleeve, designed so that the product is visible through its packaging in order to entice consumers.

Flavours of France

Uniq's french subsidiary Marie-Groupe has added Source d'Oméga-3 Nature to its St Hubert brand. The omega-3 enriched low fat yoghurt is available in natural, strawberry and vanilla flavours and has been on display at the SIAL show in Paris.

The French yoghurt's key ingredients are skimmed milk, oilseed rape oil, milk proteins and lactose, thickener and lactic ferments. It provides 15% of the recommended daily allowance of calcium and is available in packs of four. Each pot contains 25g.

Related topics: NPD

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