Full Throttle for Coca-Cola's NPD

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Related tags: Coca-cola, The coca-cola company

This year has already proved a busy one for Coca-Cola, which has released a raft of new products on to the US market.The drinks giant has just...

This year has already proved a busy one for Coca-Cola, which has released a raft of new products on to the US market.

The drinks giant has just launched Full Throttle, its energy drink that it hopes will become a strong contender to Red Bull.

It has also accelerated the launch of its new Dasani Lemon and Raspberry variants in the US, where the brand continues to perform well despite the problems it faced in the UK.

Nor does it stop there. The company is launching Coca-Cola with Lime within the next two months, following on from the success of Diet Coke with Lemon, it says.

Related topics: NPD

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