Confectionery companies unveil new Easter launches

Chocolate companies Cadbury Trebor Bassett, Lindt and Kinnerton have announced their new launches for the lucrative Easter period.

According to Cadbury, the Easter season is worth around £212m and is expected to grow in 2005 through the introduction of new products. In particular, its main focus of new product development will be luxury eggs, it says.

New for 2005 will be its Easter Egg Delight -- a premium egg packaged in a cylindrical container. It will be available in three variants, Roses Luxury Collection, Flake Moments, and Cadbury Egg Collection.

Lindt has also developed a new range of premium eggs, including a 70% cocoa egg and a premium Swiss Tradition egg range. It it also launching its chocolate in a new mini egg format, available in 100g bags and tubes.

Kinnerton, on the other hand, will continue to aim its chocolate at the young children's market in 2005, with more TV and film character tie-ins. New products for 2005 will include its Egglets -- small eggs made for pre-schoolers that will have film tie-ins, including with the children's film The Magic Roundabout, out next year on February 11.