A spirited move for ice cream

- Last updated on GMT

Related tags: Ice cream, Milk

Langage Farm has teamed up with Thomas Lowndes, which supplies Allied Domecq's portfolio of alcohol drinks to manufacturers, to bring a new range of...

Langage Farm has teamed up with Thomas Lowndes, which supplies Allied Domecq's portfolio of alcohol drinks to manufacturers, to bring a new range of luxury, premium liqueur ice creams to the freezers.

The ice creams come in three alcohol flavours -- Tia Maria flavoured with Amaretti Biscuits; Lamb's Navy Rum with Raisin; and Malibu with Pineapple and Coconut. Each are made from a family recipe using Channel Island whole milk and double cream.

Tim Donovan, national sales manager at Langage Farm says that by adding alcohol to ice cream the products become less reliant on hot weather for purchase.

"Ice cream has two seasonal peaks with summer the biggest followed by Christmas. Alcohol sees the peaks reversed," he says. "By producing our new range of ice creams with alcohol we can benefit from both ice cream's summer peak and alcohol's seasonal peak."

The products come in 500ml tubs at £3.49 and Donovan says that the range is likely to be extended in the future.

Related topics: NPD

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