It must have been dogged persistence which got Sharp Interpack its first order for the Scooby-Doo range of children's frozen ready meals. But now it is the customer that is hounding its supplier for more packs.
Such has been the response to the original January launch, that Sharp will be supplying Oriental Express Frozen Foods (OEFF) with a further 300,000 packs. The tray-based plastics pack is wrapped in a sleeve decorated with Scooby's signature colours of purple and green, with the logo and key cartoon characters.
OEFF, which claims to be the UK's third-largest supplier of branded frozen ready meals, has aimed its line of six variants at the five to 10-year-old age range. Recipes include chicken nuggets and fish fingers.