Branston puts the squeeze on

- Last updated on GMT

The days of rattling around the bottom of the pickle jar looking for that last chunk to spread on your cheese sandwich could be numbered with the...

The days of rattling around the bottom of the pickle jar looking for that last chunk to spread on your cheese sandwich could be numbered with the introduction of three squeezeable pickles from Premier Foods.

Under its popular Branston range, Premier has launched Branston Squeezy, a three-strong range of its pickles in what it calls "fridge friendly" bottom-up bottles. In the range are its Small Chunk Pickle, Smooth Pickle and a brand new variant called Mustard Pickle.

The new variant, which is a combination of pickle, vegetables and mustard, will broaden the use of the Branston range for use on a wider variety of meats and salads, says Premier.

Related topics: NPD

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