The orange drink that promises super results

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Related tags: Docosahexaenoic acid

An orange juice drink that its makers claim can help boost awareness and wellbeing among Britain's youngsters has been developed through a...

An orange juice drink that its makers claim can help boost awareness and wellbeing among Britain's youngsters has been developed through a partnership between two Scottish companies.

SupaJus -- The Think Drink, is the brainchild of Ayr-based company NP Biotech, which teamed up with the Natural Fruit and Beverage Company (NFBC) to manufacture and distribute the drink. It has been developed with funding from Scottish Enterprise as part of Scottish Food & Drink's Health Enhancing Food programme.

SupaJus is among the first drinks in Europe to contain Omega-3 DHA (Docosahexaenoic acid), which is reputed to help brain function. "We're calling SupaJus ?The Think Drink' to illustrate the effect a regular intake of DHA has on brain function," says NFBC md Gerry Dunn.

The drink has already had success winning first place in the healthy eating category at last month's Scottish Food and Drink Excellence Awards.

"A lot of research has been done on DHA, and it has been shown that the minimum daily intake should be at least 200 milligrams. However, most people only get around 50 milligrams ," says Dr Ray Noble at NP Biotech. "Omega-3 capsules are available, but these are often expensive and, more importantly, do not lend themselves to a modern lifestyle, and aren't really suitable for young children."

SupaJus is being aimed at children, and will initially be sold through the Green Machine distribution network, which provides juice for schools.

Related topics: NPD

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