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British Soft Drinks Association appoints new director general

By Mike Stones , 06-Jul-2012

Gavin Partington is the new director general of the BSDA
Gavin Partington is the new director general of the BSDA

The British Soft Drinks Association (BSDA) has appointed Gavin Partington as its new director general.

A communications consultant and former political journalist, Partington joins BSDA from the Wine and Spirit Trade Association, where he was communications director and interim chief executive. 

Partington will take up his new role in the autumn. 

Soft drinks industry

Partington said:“I am delighted to be joining the BSDA team and I look forward to supporting its members and the soft drinks industry. The association has an enviable reputation and I hope to build on its success in ensuring the industry’s voice is heard.”

Previous roles include: director of communications at the Lawn Tennis Association and telecoms company Energis and political editor GMTV.

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