SUBSCRIBE

Inside food & drink manufacturing

Headlines > Manufacturing

Read more breaking news

 

 

Teatime tweets drive food manufacturers’ sales

By Mike Stones+

02-Apr-2014
Last updated on 02-Apr-2014 at 14:08 GMT2014-04-02T14:08:32Z

Timing your tweets right could boost sales of your products

Timing your tweets right could boost sales of your products

Timing social media posts to reach customers at key times of the day – such as before teatime – is helping food manufacturers to boost sales and engage new customers, according a seminar at the Foodex trade event last week.

Speakers from Wyke Farms, Mash Direct and the National Farmers Union (NFU) highlighted the importance of timing messages during this Big Video Debate, organised by the Food Manufacture Group.

Jack Hamilton, marketing director at Mash Direct, said tweets timed to reach shoppers around teatime, when food was on their mind, were paying off for the Northern Ireland-based manufacturer of vegetable accompaniment products.

Mash Direct uses Twitter throughout the day but generally confines Facebook posts to out-of-work hours.

Richard Clothier, md of Wyke Farms, said messages timed to reach shoppers before the school drop off or collection had worked well for the firm. “Also I know a number of retailers are focusing on these times of the day because they know the daily shop is going to happen after the school drop off or before kids are picked up from school,” said Clothier.

‘Should drive purchasing’

“If you get the message to them an hour before they shop, that should drive purchasing.”

Paul Brandley, senior social media adviser with the NFU, said research had revealed messages delivered early in the day were effective. “Research has shown people check their mobile phone within two minutes of getting out of bed,” said Bradley.

“So, when we have a big message to push, we try to get that out at 6.30am, or even earlier, so it’s waiting for them in their social feed when they turn their alarm off.”

Meanwhile, the forum speakers advised food and drink manufacturers to embrace social media more actively in a bid to boost communication with consumers and drive sales of their products.

Watch the Food Manufacture Group’s video highlights from Foodex here.

Foodex took place at the National Exhibition Centre, near Birmingham between March 24–26.

GM-free food is big US export opportunity for manufacturers

GM-free food is big US export opportunity for manufacturers

Exporting food free from genetic-modification (GM) to the US is a big opportunity for...

Food manufacturers face higher labour costs after Brexit

Food firms face higher labour costs after Brexit

Food and drink manufacturers may face higher labour costs after Brexit, because they’ll have...

Sugar tax is a ‘blunt instrument’ against childhood obesity

Sugar tax is a ‘blunt instrument’ against obesity

The sugar tax is a “blunt instrument” to tackle childhood obesity that “victimises” a sector already lowering sugar...

Food manufacturers are optimistic despite Brexit challenges

Food firms are optimistic despite sector challenges

The Business Leaders’ Forum – organised by the Food Manufacture Group – showcased the...

Food industry labour and regulations are top challenges

Food industry labour and regulations are top challenges

Securing the food and drink industry’s labour needs and responding to the challenges of...

Food manufacturers warned about ‘having a go’ at prices rises

Manufacturers warned off ‘having a go’ at prices rises

Food manufacturers have been warned off “having a go” at prices rises to exploit inflation, at...

Crisp making boss on his mission to win over staff

Crisp making boss on his mission to win over staff

Daniel Woodwards

Chief operating officer, Seabrook Crisps

Positive food manufacturing experiences will lift recruitment

Sharing positive manufacturing experiences will lift recruitment

Showcasing the positive experiences of those working in farming and the food and drink...

New food export markets could take 10 years to develop

New food export markets ‘could take 10 years to develop’

New food and drink exports could take 10 years to develop, says agri-food consultancy...

Food industry 'urgently needs workforce assurances'

FDF boss urges PM to offer labour supply assurances

The UK food industry urgently needs assurances from the prime minister about the security...

Businesses can save money by making changes along the supply chain

Big cost savings from small supply chain changes

Helen Munday

Chief Scientific Officer, Food and Drink Federation

Food manufacturers can save money by being environmental

How to save money? Go environmentally-friendly

Richard Clothier

Managing Director, Wyke Farms

Brexit price rises could be stopped by retailing competition

Retailing competition could reduce Brexit cost impacts

Joanne Denney-Finch

Chief Executive, IGD

Food manufacturers must improve shopper experiences

Manufacturers and retailers must work together

Food and drink manufacturers need to work with retailers to help customers have “an experience” when...

Morrisons, Dairy Crest and ABF expected to report trading updates

Good news on the way for Morrisons: Shore Capital

Morrisons, Dairy Crest and Associated British Foods (ABF) are just three companies expected to...

Food and and drink manufacturing: Next Month’s News

Next Month’s News: our podcast preview

Welcome to Next Month’s News, the latest edition in Food Manufacture Group’s new podcast...

Food Manufacture’s new podcast: Next Month’s News

Next Month’s News: Food Manufacture’s new podcast

Welcome to Next Month’s News, the Food Manufacture Group’s new podcast that predicts what...

Turkey boss offers video advice to younger self

Bernard Matthews boss offers advice to younger self

After more than 40 years of industry experience, Bernard Matthews group technical director Jeremy...

Top food and drink trends 2016

2016 trends: Sports nutrition goes mainstream

Sports nutrition moving ‘beyond the athlete’ was among the top 10 trends for 2016...

Food firms must produce own energy

Food firms must produce own energy or become ‘uncompetitive’

Food and drink manufacturers must develop their own ways of producing energy in order...