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New TV show to target ‘lies’ told by some food manufacturers

1 commentBy Gary Scattergood , 10-Sep-2012

Food Unwrapped: aims to reveal
Food Unwrapped: aims to reveal "lies" about food manufacturing

Major food manufacturers which tell marketing “lies” and are “only concerned with the bottom line” will be exposed in a new TV series, one of its presenters has vowed.

James Watt, who is also the co-founder of Scottish craft brewers BrewDog, told FoodManufacture.co.uk he hoped the primetime series Food Unwrapped would lead to consumers boycotting some of the “offending brands”.

“Our aim with this programme is to educate the public, to make them aware of the lies they're fed by some manufacturers and to encourage change. It'll be ultimately down to the consumer to decide whether they'll continue to buy these brands, or stand up for their right to the truth in marketing and boycott the offending brands,” he said.

Shocking reality

The eight-part Channel 4 show, which airs at 8.30pm tonight (September 10), goes behind the scenes in food factories across the world, meeting technicians, scientists, owners, growers and producers.

Watt claimed the programme would highlight the divide between how products are made, and how they are sold.

“There's a stark difference between what we see from brands on the outside and the shocking reality behind the scenes. [Some of the] Multinational corporations and conglomerates are only interested in their bottom line,” he said.

“Thankfully we have laws that prevent the divide becoming too wide, but loopholes and sneaky tactics mean it still occurs.”

1 comment (Comments are now closed)

What a joke!

Shocking reality! That comment is hilarious.

This show exposes little, if anything, about the food industry. In the episodes I've viewed, the tiny bit of information offered was hardly shocking. The presenters are obviously being shown only what the food processing people want them to see.

The presenters seem quite a dull and naive bunch with little curiosity about the subject they are supposedly "exposing".

The phone calls to the product hotlines aren't believable. I'm fairly certain that they have simply called some random people who haven't got anything to do with the product that is being focused on.

Perhaps other legitimate calls to hotline numbers are used in cases where those representing the product are surprisingly ignorant.

This show is bad that I really won't be watching any further installments.

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Posted by John
10 October 2012 | 10h272012-10-10T10:27:14Z

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