SUBSCRIBE

Inside food & drink manufacturing

Headlines > Manufacturing

Read more breaking news

 

 
Food Manufacture Excellence Awards

Mash Direct in monster win at manufacturing Oscars

By Mike Stones+

04-Nov-2016
Last updated on 22-Nov-2016 at 12:39 GMT2016-11-22T12:39:52Z

Winning line up: Mash Direct’s Jack Hamilton collects the top award from Michael Page Engineering and Manufacturing's senior manager Louise Mcreynolds and awards host Carol Smillie

Winning line up: Mash Direct’s Jack Hamilton collects the top award from Michael Page Engineering and Manufacturing's senior manager Louise Mcreynolds and awards host Carol Smillie

Mash Direct, the Northern Ireland-­based ready meal and prepared vegetable supplier, has won the coveted overall Food Manufacture company of the year at the food and drink manufacturing Oscars, alongside the title Chilled, fresh and dairy manufacturing company of the year.

The firm’s double win was celebrated at the Food Manufacture Excellence Awards (FMEAs) during a glittering awards celebration at The Hilton, Park Lane, London on Wednesday (November 2).

Watch an exclusive video interview with Mash Direct director Jack Hamilton above, filmed just after he received his award.

Genuinely a field-to-fork family farm and factory business, Mash Direct makes vegetable side dishes and ready meals using its own food plant equipment.

Last year the business achieved turnover of more than £15M , compared with £14.1M previous year. It has also delivered reported year-­on­-year sales growth of £2M since 2013, with an increasing emphasis on unlocking the sales potential of the US and Middle East markets as well as consolidating sales in the UK and Ireland.

Stiff competition

To win the Chilled and fresh category award, the business beat stiff competition from five other firms including Samworth Brothers and S&K Foods. Read the full shortlist in the category below.

But when it came to the big one – the Food Manufacture company of the year – the independent judging panel – led by Paul Wilkinson, chair of National Skills Academy – was tasked with the selecting the best of the best from the category entries.

“The job of selecting one company from all the category winners just gets harder every year,” said Wilkinson. “In the end, Mash Direct clearly stood out at as the best of the best in food and drink manufacturing.”

Factors behind the win included: its relentless commitment to new product development, category management, marketing and production inefficiencies.

“Its concept of mashed vegetables and what you can do with them is incredible,” said one judge. “Every year the firm has new production and marketing ideas coming through. Mash Direct always delivers.”

Mash Direct always delivers

Mash Direct’s double win was celebrated in front of hundreds of food and drink manufacturing sector guests with two FMEA trophies in the Venice-themed awards ceremony hosted by star TV presenter Carol Smillie.

The firm’s Jack Hamilton received the overall Food Manufacture Excellence Award from Louise Mcreynolds (pictured), associate director, with Michael Page Engineering and Manufacturing.

Earlier in the evening, Hamilton received the Chilled and fresh produce trophy from Kevin Haynes, md of category sponsor KDH.

Meanwhile, the Food Manufacture Personality of the Year title went to 2 Sisters Food Group technical learning and development manager Janette Graham for her pioneering work in developing the government’s new Trailblazer apprenticeship programme for the food and drink sector.

Could you match Mash Direct's win in the 2017 Food Manufacture Excellence Awards? Why not find out by registering your interest today? 

Read the full list of winners and finalists here .

 

FMEA chilled and fresh category shortlist
  • Bradgate Bakery (Samworth Brothers)
  • Davidson Canners
  • Mash Direct Category winner and overall winner
  • Quinfresh
  • Samworth Brothers
  • SK Foods

Related products

Green food award winner on attracting younger talent to food

Ecotrophelia UK winner on attracting young talent

Food manufacturers could do much more to attract younger people to the industry, according...

Food safety conference to focus on latest food manufacturing tech

Safety conference to focus on latest industry tech

Richard Akkermans

Technology Director, Campden BRI

Organic tea maker’s new factory set to meet demand

Organic tea maker sets out 10-year vision

Mark Bagwell

Operations director, Wessanen UK

Food Manufacture Excellence Awards’ judges give tips on how to win

How to win a food manufacturing Oscar

Food Manufacture Excellence Awards (FMEAs) judges have urged companies entering the awards to include...

Food safety conference to prepare firms for earned recognition

Firms ‘must prepare for promising’ earned recognition

Food Manufacture’s food safety conference will arm delegates with the latest information on earned...

Nim’s Fruit Crisps boss on life after Brexit

Nim’s Fruit Crisps founder on life after Brexit

Nimisha Raja

Founder and ceo, Nim's Fruit Crisps

Tea boss on why Brexit is an export opportunity

Typhoo boss: Brexit is a grocery-wide export opportunity

Somnath Saha

Chief executive, Typhoo Tea

Coca-Cola boss on overcoming first impressions

Coca-Cola boss on overcoming first impressions

Jane Buckley

Operations director, Coca-Cola European Partners (Morpeth)

Winning a food manufacturing Oscar ‘boosted sales’

‘Our manufacturing Oscars boosted productivity and sales’

Winning a food and drink manufacturing Oscar boosted Mash Direct’s productivity and sales, says its director...

Businesses can save money by making changes along the supply chain

Big cost savings from small supply chain changes

Helen Munday

Chief Scientific Officer, Food and Drink Federation

Food manufacturers can save money by being environmental

How to save money? Go environmentally-friendly

Richard Clothier

Managing Director, Wyke Farms

Brexit price rises could be stopped by retailing competition

Retailing competition could reduce Brexit cost impacts

Joanne Denney-Finch

Chief Executive, IGD

Food manufacturers must improve shopper experiences

Manufacturers and retailers must work together

Food and drink manufacturers need to work with retailers to help customers have “an experience” when...

Morrisons, Dairy Crest and ABF expected to report trading updates

Good news on the way for Morrisons: Shore Capital

Morrisons, Dairy Crest and Associated British Foods (ABF) are just three companies expected to...

Food and and drink manufacturing: Next Month’s News

Next Month’s News: our podcast preview

Welcome to Next Month’s News, the latest edition in Food Manufacture Group’s new podcast...

Food Manufacture’s new podcast: Next Month’s News

Next Month’s News: Food Manufacture’s new podcast

Welcome to Next Month’s News, the Food Manufacture Group’s new podcast that predicts what...

Turkey boss offers video advice to younger self

Bernard Matthews boss offers advice to younger self

After more than 40 years of industry experience, Bernard Matthews group technical director Jeremy...

Top food and drink trends 2016

2016 trends: Sports nutrition goes mainstream

Sports nutrition moving ‘beyond the athlete’ was among the top 10 trends for 2016...

Food firms must produce own energy

Food firms must produce own energy or become ‘uncompetitive’

Food and drink manufacturers must develop their own ways of producing energy in order...

On demand Supplier Webinars

Sustainable snacking trends for 2017
William Reed Business Media
All supplier webinars