Drinks firm launches tea dress at London Fashion Week
Over 500 vibrantly coloured sachets of spiced Chai latte and tea latte were sewn onto a skin coloured mesh body to create the “chic modern catwalk” design, the company said.
The dress was designed by British costume and dancewear designer Brad Dykes, who has previously made garments for pop stars Lady Gaga and Justin Timberlake.
‘Took a week to complete’
Dykes said: “Each sachet was individually hand-sewn onto the dress and took a week to complete. Drink Me use Indian inspired vibrant colours in its range of Chai drinks and I wanted this to be reflected in this garment.
“The focus of the dress is movement and colour with the design appearing as though it was painted onto the model.”
Drink Me will be showcasing the dress during Chai Awareness Week in October and may auction it to raise money for Indian children’s charity, Pratham.
Drink Me’s founder and ceo Amanda Hamilton said: “We wanted to create a dress that showcased our modern vibe and use of colours, which is reflected in our eye-catching packaging designs.”
