Surge in Scottish brands linked to referendum vote

Retail sales of Scottish food and drink products soared by more than 36% or £513M since 2007 to reach nearly £2bn in the year to May 2014, said the Scottish government. It based the claims on new research on grocery purchases across Scotland, England and Wales conducted by Kantar Worldpanel.

Scotland’s food minister Richard Lochhead said: “The phenomenal success of Scotland’s food and drink sector is a direct result of the strong partnership between the Scottish government, our agencies and industry. And we continue to do all we can to promote Scotland’s amazing array of food and drink to further sales in key markets.”​

Independence referendum​

Continued growth in food and drink markets – as Scotland neared the independence referendum – showed British consumers valued taste and quality “above all else”, he said.

“With independence, food and drink exports will continue to be a priority area for Scotland’s international trade efforts,”​ Lochhead added. “With our overseas representation dedicated solely to Scotland’s own priorities we can promote our products to the world and tackle barriers to trade that the Westminster government does not prioritise.”​

Strong year-on-year growth had been fuelled by the popularity of top Scotch whisky brands and iconic products such as Mclelland Seriously cheese, Irn Bru and Tunnocks treats, said the government. Continued growth had helped Scotland’s food and drink industry smash its ambitious export target six years ahead of schedule, and set a new goal of £7.1bn by 2017.

Iconic Scottish brands​

“Our global reputation for top quality food and drink with unrivalled provenance is driving up sales of iconic Scottish brands and products at home and further afield – as demonstrated by the strong and increasing demand for Scottish food and drink brands in England and Wales,”​ said Lochhead.

The top three Scottish food and drink branks were: Famous Grouse, Bells Whisky and Whyte & Mackay, according to Kantar Worldpanel. The top three foods brands were: Mclelland Seriously cheese, Wiseman and Baxters. See a list of the top 10 food and drink brands at the end of this article.

The 2014 Commonwealth Games – which begin in Glasgow today (Wednesday, July 23) – will provide another key opportunity to promote Scotland’s food and drink, according to the government.

The Commonwealth Games Opening Ceremony , scheduled for 8pm tonight at Celtic Park, will attract a global audience of up to 1.5bn, according to the organisers.

Meanwhile, the 2012 Olympic Games had delivered gold by generating a £14bn plus benefit for the economy, claimed the Department for Business Innovation and Skills. 

Top 10 Scottish food and drink brands​

1. Famous Grouse whisky
2. Bells whisky       
3. Whyte & Mackay whisky             
4. Grants whisky  
5. Glens vodka      
6. Mclelland Seriously cheese
7. Wiseman
8. Baxters
9. Irn Bru drink
10. High Comissioner whisky

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Top 10 Scottish food brands​

1. Mclelland Seriously
2. Wiseman
3. Baxters
4. Bartlett
5. Tunnocks
6. Nairns
7. Grahams Dairy
8. Malcolm Allan
9. Mackies
10. Patersons

Source: Kantar Worldpanel