Weetabix has drawn up plans to close one of its Corby factories but has vowed to protect as many jobs as possible by upgrading the facilities at its second site in the town.
Weetabix’s sale for £1.4bn ($1.76bn) to US firm Post Holdings by its owner Shanghai-based Bright Food, was the biggest UK food sector deal to emerge last month.
The Unite union has called for urgent reassurances over the security of its members’ jobs at Weetabix, after the cereal manufacturer confirmed yesterday (April 18) it would be sold to US consumer giant Post Holdings for £1.4bn.
Weetabix Food Company, the cereals and snacks maker with operations at Burton Latimer and Corby in Northamptonshire, has announced a new engineering and manufacturing apprenticeship programme at Tresham College of further and higher education in Kettering.
Weetabix has refused to confirm or deny whether one of China’s largest food companies is preparing to buy out the firm completely, despite city analysts calling the move “inevitable”.
Weetabix is investing £16M in UK processing this year and rolling out a lean production programme across its factories after trialling it at Burton Latimer in Northamptonshire.
Restricting TV advertising of unhealthy cereals to children has reduced sales in the sector worth £318.3m/year, according to a new report from research firm Key Note.
Weetabix has given its Ready brek brand a makeover to widen its appeal to youngsters and their mums with new flavours and portion sizes.Chocolate and...